From Aotearoa. With aroha.
Travel culturewear grounded in kupu Māori.
Worn overseas. Asked about more than once.
The one you wear on the way there — and back again.
The one you don't think twice about packing.
Every piece reflects who we are.
Designed in Aotearoa. Made with intention.
Whakapapa Tee
Worn overseas. Asked about more than once.
A reminder of where you come from.
Worn anywhere. Still connected.
Limited run. May not be restocked.
You’ll wear this when:
You’re away from home;
You want to feel grounded;
You want something that carries meaning without saying too much.
Manawa Tee
The one you give when words aren’t enough.
Not everything needs explaining. Some things are felt.
Manawa — the centre.
Limited run. May not be restocked.
You’ll reach for this when:
You’re gifting something that needs meaning;
You want to mark a moment;
You want to give something that feels personal.
Aotearoa Tee
Worn overseas. Attracts a lot of 'Kia ora'.
The one they ask you about wherever you land.
Limited run. May not be restocked.
You’ll wear this when:
You’re heading overseas;
You’re living overseas;
You want something that represents where you’re from;
You’re sending a piece of home to someone you love.
Origin Tee
The one you keep reaching for.
Quiet pride. No explanation needed.
Simple. Strong. Worn your way. You know what it means.
Limited run. May not be restocked.
You’ll wear this when:
You want something clean and easy;
You’re out with mates;
You want to represent without overdoing it.
The one you send when words aren’t enough.
Made for the journey — not just the destination.
Limited run. May not be restocked.